Tatto Media’s Advertisers System is the first self-service advertising platform with Intelligent Behavioral Targeting and Smart Banner Optimization.

The Tatto Media Advertisers System empowers our advertisers to target audiences at an unprecedented level of accuracy and scale. And for the first time, our Smart Banner Optimization technology enables our advertisers to dynamically transform a single banner ad into multiple variations, delivering personalized design and messaging to the target audience.

Self Serve Advertising Platform:

Simplicity. No matter what your budget, you can display your ads on our advertising network. No need to wait 3-4 weeks on sales representatives to get your campaign live; use our user-friendly advertising interface and go live in under 24 hours.

The self-service advertising platform enables advertisers to create campaigns to target users by behavioral interests, exact demographics and specific geographic data with incredible precision.

Competitor's Method	Tatto Media's Method
1. Wait a week to hear back from a sales representative.	1. Instant registration and access to a simple advertising interface.
2. Wait another week to receive proposal, IO and finalize paperwork.	2. Select geographic, demographic and behavioral targeting options.
3. Wait another week for creative approval.	3. Upload banner - most creatives receive approval within 1-12 hours.
4. Fourth week: go live.	4. Go live in under 24 hours.

Intelligent Behavioral Targeting:

The right audience at the right time. While other ad networks boast behavioral targeting capabilities, they only offer simple layers of targeting mixed with limited understanding of users. We're the only behavioral advertising network that relies on real-time data analysis, not predictive technologies. This intelligent behavioral targeting significantly increases performance for advertisers. The Tatto way utilizes our proven behavioral technology, analyzing millions of user data points against any advertiser’s specific needs.

Tatto Media believes that there is a substantial difference between an “interested” consumer and a consumer that has a real “intent” to purchase. Our proprietary technology boasts millions of anonymous user history patterns for several months compared to the typical ad network which averages a life cycle view of less than 15 days.

Competitor's Method	Tatto Media's Method
1. Analyzes basic behavioral patterns of users.	1. Tatto Media collects more data points than any other network.
2. Limited history of behavioral patterns of less than 15 days.	2. Our proprietary technology allows us to view behavioral patterns for several months.
3. Utilizes primitive predictive technology to target "interested" audiences.	3. Combining deep data points and extensive user history, we're able to distinguish a "real intent to purchase" user from an "interested" user.
	4. Proven higher ROI as we execute a more exact campaign rather than predictive campaign.

Exact Demographic Targeting:

Tatto Media is the first advertising network to offer true demographic targeting with unprecedented accuracy. Other so called behavioral networks are still based on predictive technologies, often resulting in a high percentage of wasted impressions targeted to the wrong audience. Our demographic targeting technology enables our advertisers to target age, gender, ethnicity, household income, and education.

Smart Banner Optimization:

The right banner in front of the right audience at the right time is the ultimate formula for success. With Smart Banner Optimization, advertisers can utilize our proprietary technology to dynamically create the most engaging banners in real time. This alleviates advertisers’ dependencies on their design teams as traditional systems require actual designers to make changes. Smart Banner Optimization makes banner advertising more efficient.

The optimization technology enables advertisers to transform a single flash banner advertisement into multiple variations. Test the most important aspects of any banner ad: color, message, call to action, etc. Is a blue background more appealing to potential customers or that yellow one your graphic designers decided to use? Are potential customers more likely to respond to "Need Car Insurance?" or "Lower Your Car Insurance"? Smart Banner Optimization enables advertisers to dynamically transform a single banner ad into multiple variations in order to deliver the most optimal solution to an audience.

Real-time Statistics

Real-time data means real-time reports. The Tatto Media Advertisers' System gives you an up-to-the-minute snapshot of campaign's performance, allowing advertisers to tweak any element of campaigns in real time. Interactive graphs updated in real time allows advertisers to view a variety of meaningful metrics, and compare them against previous trends. Sophisticated pre-launch reports illustrate forecasted performance. Post-launch reports illustrate real-time user responses.

Ad Specifications

Tatto Media’s Advertisers Systems supports all standard IAB file types: gif, jpeg and flash formats. Smart Banner Optimization is only available for Flash banner files.

Ad Unit	Dimensions	Max File Size	Max File Size
		(GIF/JPEG)	(Flash)
Leaderboard	728 x 90 px	30 kb	50 kb
Rectangle	300 x 250 px	30 kb	50 kb
Skyscraper	120 x 600 px	30 kb	50 kb
Wide Skyscraper	160 x 600 px	30 kb	50 kb
Banner	468 x 60 px	30 kb	50 kb

Flash Specifications

- Flash 6 or later
- Must be coded with "clickTAG" as the click through macro, for example:
getURL(clickTAG, "_blank");
- Back-up GIF or JPEG
- 15 frames per second (FPS)